not just another clean brand

Since our founding in 2010, we have spent over a decade thoughtfully creating mindfully formulated products. Our mission is to solve real problems using superior ingredients and sustainable packaging. By blending creativity with science, we craft fragrances and products designed to enhance your everyday pleasure and well-being. We prioritize transparency and sustainability by using responsibly sourced materials and formulating our products without harmful ingredients.

ingredients we say YES to:

Essential oils:  

Concentrated extracts obtained from the leaves, flowers, stems, roots, or other parts of plants. They capture the plant's natural aroma and beneficial properties. These oils are typically extracted through methods such as steam distillation or cold pressing.

Nature Identicals: 

These ingredients are identical to their natural foundation and made with all plant based materials..but they’re created in a lab. Using nature-identical ingredients helps to keep our operations as sustainable and eco-conscious as possible.

Macrocyclic musk:

Used in fragrances to add a warm, skin like scent. Much safer than nitro musks and more biodegradable than polycyclic musks.

Organic MCT aka Coconut oil:

Made without chemicals, filler oils or additives, our Organic MCT Oil is a premium source. They have a neutral or bland odor, so they won't interfere with the aroma blend. We use them in our perfume oils and in skin care. 

Organic perfumers alcohol:

Our perfumer's alcohol is made from 100% natural, organic, non-GMO grapes. Sustainably sourced, this 192 proof neutral alcohol serves as an ideal base for our beautiful eau de parfums.

ingredients we say NO to:

Parabens:

They mimic estrogen in the body, which may contribute to hormone disruption. This has raised concerns about links to breast cancer and reproductive issues. 

Found in: Cosmetics + skincare products as preservatives.

Phthalates: 

They mimic estrogen in the body, which may contribute to hormone disruption. This has raised concerns about links to breast cancer and reproductive issues. 

Found in: Fragrances, plastics, + personal care products.

Sulfates:

Sulfates can strip the skin and hair of natural oils, leading to dryness and irritation. 

Found in: Body washes, + other cleansing products

Formaldehyde:

It's a known carcinogen. Prolonged exposure has been linked to respiratory issues, skin irritation, and even cancer with long-term use or high exposure. 

Used as: A preservative in cosmetics.

Silicones:

They can create a barrier on the skin and hair that traps dirt, oil, and bacteria. This buildup can clog pores, leading to breakouts. 

Found in: Hair + skin products to provide smoothness + shine.

Oxybenzone + Octinoxate:

These chemicals are endocrine disruptors and may be absorbed into the skin, potentially leading to hormone imbalances. 

Found in: Anti-aging, cosmetics, and sunscreens.