Our Story
We’re by/rosie jane, a CLEAN / COOL / EVERYDAY beauty and fragrance brand dedicated to feeling good, smelling good and doing good.
MEET ROSIE
by/rosie jane foundera native Aussie, turned die-hard Angelino, this vibrant red head and mother of 3 has created a collection of clean, safe products that you live your life in and help find some beauty in the EVERYDAY.
people and planets (especially this one) are our #1 crush.
check out the ways we’re helping do good
EWG VERIFIED
Cruelty Free
Vegan
For the planet
100% recyclable
Carbon neutral
when you choose b/rj you’re saying YES to:
+ clean, safe formulas—we say NO to over 4000 yucky ingredients
+ FSC packaging—no virgin forests
+ NO single-use plastics, EVER
+ 100% ingredient transparency—yep, you can see everything in our fragrances
+ US made—Los Angeles to be exact
+ GRL PWR—mama founded and owned
and we think that makes you a cool human.