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We are an award-winning fragrance and personal care brand dedicated to three simple things… smelling good, feeling good & doing good. We combine creativity with science to craft fragrances that bring a sense of pleasure and well-being to your everyday.

Inspired by REAL LIFE and made for everyday.

Cruelty free
For the Planet
Climate Neutral
Clean + Planet positive at Sephora

Summer Favorites

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Our Favorites

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clean, safe, high-quality formula fsc packaging - no virgin forest no single-use plastics, ever 100% ingredient transparency U.S. made + GRL PWR

cool words from cool humans

"DULCE eau de parfum transports those who wear it back to their childhood. It’s undeniably sweet upon impact — its two types of vanilla coming in full bloom upon first spritz."

The 15 Most Iconic Vanilla Perfumes of All Time

"Fragrance has a way of bringing back memories, and this scent is all about reminiscing on all of the sweetness life has to offer."

These Best-Selling Perfumes That Never Go Out of Style

"This feels like your favorite pair of blue jeans and a white tee: sexy, casual, and everyday."

"These have become my favorite part of my routine because the ultra-hydrating oil feels divine, and the essential oils are intentionally used to calm or invigorate the senses."

"Another 2022 Best of Beauty winner is the By Rosie Jane Calm the F*ck Down Deodorant. This one is different than the rest because of its spray formula, which makes reapplication a breeze and doesn't leave streaks on your clothes."