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We are an award-winning fragrance and personal care brand dedicated to three simple things… smelling good, feeling good & doing good. We combine creativity with science to craft fragrances that bring a sense of pleasure and well-being to your everyday.

Inspired by REAL LIFE and made for everyday.

Cruelty free
For the Planet
Climate Neutral
Clean + Planet positive at Sephora

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1 5

Our Favorites

  • BEST SELLER
    fragrance discovery set with model

    Fragrance Discovery Set

    $25
    $25

    Fragrance Discovery Set

    $25
    $25

    The perfect way to try 8 of our clean perfumes

    4.7
    Rated 4.7 out of 5 stars
    1,976 Reviews
  • NEW!
    Missy eau de parfum

    Missy Eau de Parfum

    $75
    $75

    Missy Eau de Parfum

    $75
    $75
    4.8
    Rated 4.8 out of 5 stars
    75 Reviews
  • $103 value BEST SELLER
    Home + Away Set

    Home + Away Set

    $82
    $82
    Sold out

    Home + Away Set

    $82
    $82

    Full Size Eau de Parfum + Travel Spray

    4.7
    Rated 4.7 out of 5 stars
    306 Reviews
    SELECT FRAGRANCE
    Sold out
  • dulce perfume

    Dulce Eau de Parfum

    $75
    $75

    Dulce Eau de Parfum

    $75
    $75
    4.9
    Rated 4.9 out of 5 stars
    188 Reviews
  • Rosie Everyday Body Milk

    Rosie Everyday Body Milk

    $28
    $28

    Rosie Everyday Body Milk

    $28
    $28
    4.7
    Rated 4.7 out of 5 stars
    95 Reviews
1 5
clean, safe, high-quality formula fsc packaging - no virgin forest no single-use plastics, ever 100% ingredient transparency U.S. made + GRL PWR

cool words from cool humans

"DULCE eau de parfum transports those who wear it back to their childhood. It’s undeniably sweet upon impact — its two types of vanilla coming in full bloom upon first spritz."

The 15 Most Iconic Vanilla Perfumes of All Time

"Fragrance has a way of bringing back memories, and this scent is all about reminiscing on all of the sweetness life has to offer."

These Best-Selling Perfumes That Never Go Out of Style

"This feels like your favorite pair of blue jeans and a white tee: sexy, casual, and everyday."

"These have become my favorite part of my routine because the ultra-hydrating oil feels divine, and the essential oils are intentionally used to calm or invigorate the senses."

"Another 2022 Best of Beauty winner is the By Rosie Jane Calm the F*ck Down Deodorant. This one is different than the rest because of its spray formula, which makes reapplication a breeze and doesn't leave streaks on your clothes."

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